ASEAN sees growing demand for network security

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Network security continues to be a concern for organizations around the world. In the Asia-Pacific region, the changing IT landscape in the region is forcing organizations to pay close attention to their network security.

Network security basically ensures that an organization’s network and data are well secured and protected from breaches, intrusions, and other threats. It is a broad and all-encompassing term that describes hardware and software solutions as well as processes or rules and configurations related to network usage, accessibility, and overall threat protection.

Today, IT surveillance solutions are increasingly in demand in some of the high growth industries in Asia. Statistics show that the global network security The size is expected to reach US$53.11 billion by 2029, with the growing number of startups and increasing internet penetration pushing the demand.

While China continues to dominate the network security industry in Asia-Pacific, the ASEAN region is also seeing an evolution in network security. In fact, the increase in demand has led to more network security solution providers in the region offering the best monitoring and security services to businesses in the region.

The region has also seen a data center boom and is expected to see more being built in the future. Ensuring that the network of these data centers is secure is a prerogative that organizations must ensure.

To learn more about the state of network security in ASEAN, Tech Wire Asia speaks with Helmut Binder, CEO of Paessler AG. A leader in network security, Paessler AG provides monitoring solutions for businesses in all industries worldwide. The company now has its sights set on Southeast Asia, with the region’s networking capabilities growing rapidly.

How has the ASEAN IT landscape evolved in terms of network security?

Helmut Binder, CEO of Paessler AG.

Due to the growing use of internet-based services in the ASEAN region, the number of cyber threats is constantly growing. We observe this trend in all the countries of the region. This is not only a concern for traditional IT networks, but it is also impacting the industrial space as more enterprises integrate their information technology (IT) and operational technology networks (OT).

As data flows between software and hardware become increasingly integrated, it is now more important than ever to monitor not only IT infrastructure, but also OT and IoT environments. With the rise of IT/OT convergence, it is now more crucial than ever to have monitoring capabilities, allowing organizations to better spot and investigate system changes and issues in order to mitigate potential problems or break time.

How is Paessler making the most of the data center boom in Southeast Asia and the critical role monitoring solutions play in maintaining data center availability?

Being able to deliver availability is one of the primary business goals of any data center. Positive availability allows data centers to align with the modern data requirements that many businesses need today. Unplanned downtime isn’t just an IT issue, it’s a business issue. Downtime can be costly as Gartner says up to $5,600 per minute, up to $540,000 per hour, and preventing downtime by securing uptime is of the utmost importance.

To ensure excellent performance and trouble-free operation of a data center, it is essential to keep a constant eye on a whole range of different components, both in IT and in facilities. This is important because it can help detect faults as early as possible and thus prevent problems, damage and breakdowns. When you proactively monitor your environment, you have the benefit of spotting issues before they become problematic and increasing your response time in the unfortunate event that they do occur.

For example, our PRTG monitoring solutions monitor all infrastructure components, such as power and cooling in a data center, as well as hardware and applications running in the data center.

When it comes to surveillance solutions as the first line of defense in network security, how does Paessler handle demands as cybersecurity becomes a top concern?

Security, especially in data centers, is a key aspect of IT that needs careful attention. In addition to the risks related to the IT infrastructure, the requirements for the premises and the environmental aspects must also be taken into account. For example, overheating or even cable fires can cause massive damage, and leaks in air conditioning systems release water that can cause short circuits or damage IT equipment.

Unauthorized intrusion is also a constant risk. Extensive IoT sensor technology is needed here to detect humidity, ambient temperature, hot spots, smoke and other environmental influences.

We developed PRTG so that it can monitor all these IoT sensors and systems 24/7 regarding their availability and functions, and at the same time collect the monitoring data. This can then be displayed clearly in dashboards that allow businesses to better control their IT systems and infrastructure.

Finally, can you tell us about Paessler’s investment plans in the region and the construction of the hub, channel and partnership strategy in Malaysia?

Paessler reported strong business growth in ASEAN markets last year across various verticals such as healthcare, public transport, education and public sectors, registering an increase of up to 115% over compared to the previous year. We are confident in our growth trajectory and expect growth to accelerate across the region in 2022.

We are seeing this strong growth during the pandemic due to the increased market need to reduce risk, enable better monitoring of IT applications and infrastructure, save time, maintain business continuity, gain access scalability and stay compliant with changing IT and OT needs.

By launching our subsidiary and building the ASEAN hub in Malaysia, we plan to strengthen our regional presence. Our local teams will have expertise in the intricacies of doing business within the respective markets in which they operate.

Additionally, we have also formed strong partnerships across the region, Daya Cipta Mandiri Monitoring in Indonesia and IT Essentials Limited in Thailand, enabling local businesses and pushing cloud adoption as well as digital transformation.

In addition, our strong local partners who know the market well will be able to position themselves strategically within their segments, enabling them to better meet the dynamic needs of these markets. We want to provide expert monitoring solutions to support companies in their digital transformation process. In this context, we also seek to provide training to end customers and support our distribution partners through high partner programs.




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